I have over 21 years of experience as a professional journalist active in media since 2003, including work for newspapers, weekly and monthly magazines. I travel a great deal all around Europe and my main interest is always the same: I want to see much more than typical touristic highlights and inform readers about places which locals recommend. Very often, I have found an interesting place, one that had almost no promotion on touristic websites, and I have thought: why is this place so hidden on the internet? This is the reason I started a tourism advisory: because I think people outside of the media do not know so much about journalistic needs and expectations.
I can do for your destination:
- analysis of your promotional materials, such as your website or printed materials, and explain how they affect tourists from the Czech Republic.
- write a Czech version of these materials, taking into account what specifically interests Czech tourists.
- prepare program for press trip for journalists from Czechia, because I know what are their interests.
- organize cultural events as public discussions, lectures and networking meetings in cultural institutions in Czech regions, so you can discover a new way of promotion of your destination.
What can I do for you?
Tourism restarter kit
I will visit your town and spend two weeks observing and analyzing how it is promoted with the result of a detailed analysis of your current promotional materials, a proposal for changes in the presentation, and proposal for a press trip so it will be attractive for journalists according to their concrete requests.
Promotion of your city
To promote your city in the Czech Republic, I am happy to prepare a schedule of a press trip for several days for me to visit your local attraction with the aim to write articles for Czech newspapers, magazines, and online media about it. I will find out the topics about your city that could be interesting for Czech media.
Promotion of your region
To promote your region in the Czech Republic, I am happy to prepare a schedule of a press trip for several days for me to visit your local attraction with the aim to write articles for Czech newspapers, magazines, and online media about it. I will find out the topics about your region that could be interesting for Czech media.
Who could need my professional advice?
City Hall
Do you inform tourists before visiting your city about what they must see? Will you be inspired by promotional materials?
Destination Agency
Do you participate in the effective development of your town or region? You have various promotional materials, but you are not sure if they are effective enough? Do you establish cooperation between various entities in order to attract more visitors to the region?
Cultural Facility
There are probably many cultural spots in your area, but how does a journalist or tourist recognize that your place is unique? Do you have all important information on your website?
Cultural Heritage
Can visitors find your castles and chateaux, monasteries, churches, synagogues, palaces, strongholds or city monument reserves easily?
Activities for Children
Do parents have a chance to learn about your children’s attractions, non-traditional tours, interactive exhibits, courses or organized excursions for children?
Foodies Destinations
Can diners find your cafe, restaurant, wine cellar, brewery, chocolate factory or patisserie?